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1 personality promotion
Englisch-Deutsch Fachwörterbuch der Wirtschaft > personality promotion
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2 personality promotion
рекл. = personality advertising -
3 personality promotion
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4 personality promotion
Mktga method of promoting a product or service by fronting the campaign with a famous person. For example, the pop singer Britney Spears is employed to promote a variety of products. -
5 personality
1 noun∎ a woman with a lot of personality une femme dotée d'une forte personnalité;∎ he's got no personality il n'a aucune personnalité;∎ he was an interesting personality il avait une personnalité intéressante∎ sports personality vedette f du monde du sport;∎ media personality vedette f des médias(c) Psychology personnalité fold-fashioned (offensive remarks) propos mpl désobligeants►► personality cult culte m de la personnalité;personality disorder trouble m de la personnalité;∎ he has a serious personality disorder il a de graves problèmes psychologiques;personality profile profil m de personnalité;Marketing personality promotion promotion f par une personnalité;personality test test m de personnalité, specialist term test m projectif;personality type configuration f psychologiqueUn panorama unique de l'anglais et du français > personality
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6 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
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1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
7 promotion
1. марк., рек. сприяння; заохочення; стимулювання; стимулювання збуту; 2. кадр. підвищення; просування; підвищення в посаді1. діяльність, націлена на просування продукту (product), що передбачає ознайомлення споживачів (consumer) з його якостями, користю, властивостями тощо; ♦ мета стимулювання — переконати споживачів, поширювати відомості і т. п. про позитивні якості продукту; 2. переведення працівника (employee) на вищу посаду (position²), де йому присвоюється вище звання та більший оклад (salary), підвищується його відповідальність, авторитет тощо═════════■═════════advertising promotion стимулювання за допомогою реклами; circulation promotion стимулювання зростання тиражу • сприяння зростанню тиражу; consumer promotion стимулювання споживчого попиту; direct response promotion стимулювання в рамках прямого маркетингу; end-of-year promotion сприяння на кінець року; export promotion сприяння розвитку експорту; in-store promotion стимулювання збуту, що проводиться в крамниці; job promotion просування/підвищення в посаді; joint promotion спільне стимулювання; industry promotion сприяння промисловості; local promotion стимулювання збуту на місцевому рівні • місцеве стимулювання; national promotion стимулювання в загальнонаціональному масштабі; one-shot sales promotion разовий захід стимулювання збуту; personality promotion сприяння розвитку особистості; price promotion цінове стимулювання • стимулювання збуту за допомогою цін; product promotion сприяння збуту продукту; retailer promotion стимулювання зусиль роздрібних торговців; safety promotion сприяння безпеці; sales force promotion стимулювання торговельного персоналу; sales promotion; seasonal promotion сезонний захід стимулювання збуту; special promotion спеціальне сприяння • спеціальний захід стимулювання збуту; special price promotion пропозиція пільгової ціни; summer promotion літня рекламна кампанія; tie-in promotion супровідне стимулювання; tourist promotion заохочення туризму; trade promotion стимулювання збуту • стимулювання торговельних замовників • стимулювання сфери торгівлі; umbrella promotion всебічне стимулювання; weekly promotions тижнева рекламна кампанія; word-of-mouth promotion реклама «з уст в уста»═════════□═════════promotion by seniority підвищення згідно з досвідом • підвищення за трудовим стажем; promotion mix комплекс заходів рекламної кампанії; promotion models моделі стимулювання збуту; to be due for a promotion чекати підвищення • очікувати підвищення • бути на черзі на підвищення; to be in line for promotion сподіватися підвищення; to do a promotion влаштовувати/влаштувати рекламну кампанію; to get a promotion діставати/дістати підвищення; to run a promotion провадити/провести рекламуpromotion ‡ A. four principles of marketing (386)▹▹ advertising▹▹ packaging* * *стимулювання збуту; просування товарів на ринок; реклама; знижка на новий товар ( тимчасова) -
8 personality advertising
марк. реклама с участием известных людей (реклама и продвижение товара за счет участия в рекламной кампании популярных и известных людей)Syn:See:Англо-русский экономический словарь > personality advertising
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9 British Code of Sales Promotion Practice
юр., марк., брит. Британский кодекс практики стимулирования сбыта* (принят в 1974 г.; последняя редакция датируется 1990 г.; регулирует такие формы стимулирования сбыта как предложение с премией всех видов, снижение цены, распространение гарантий платежа и пробных образцов товара, рекламы с участием известных людей, стимулирование сбыта, связанного с благотворительностью, призами и т. п.; надзор за соблюдением кодекса осуществляет Комиссия по рекламным стандартам и Комиссия по рекламной практике)See:Англо-русский экономический словарь > British Code of Sales Promotion Practice
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10 Prominentenwerbung
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11 put
1 ( place) mettre [object] ; put them here please mettez-les ici s'il vous plaît ; to put sth on/under/around etc mettre qch sur/sous/autour de etc ; to put a stamp on a letter mettre un timbre sur une lettre ; to put a lock on the door/a button on a shirt mettre une serrure sur la porte/un bouton sur une chemise ; to put one's arm around sb mettre son bras autour de qn ; to put one's hands in one's pockets mettre les mains dans ses poches ; to put sth in a safe place mettre qch en lieu sûr ; to put sugar in one's tea mettre du sucre dans son thé ; to put more sugar in one's tea ajouter du sucre dans son thé ; to put more soap in the bathroom remettre du savon dans la salle de bains ;2 ( cause to go or undergo) to put sth through glisser qch dans [letterbox] ; passer qch par [window] ; faire passer qch à [mincer] ; to put one's head through the window passer la tête par la fenêtre ; to put one's fist through the window casser la fenêtre d'un coup de poing ; to put sth through the books Accts faire passer qch dans les frais généraux ; to put sth through a test faire passer un test à qch ; to put sth through a process faire suivre un processus à qch ; to put sb through envoyer qn à [university, college] ; faire passer qn par [suffering, ordeal] ; faire passer [qch] à qn [test] ; faire suivre [qch] à qn [course] ; after all you've put me through après tout ce que tu m'as fait subir ; to put sb through hell faire souffrir mille morts à qn ; to put one's hand/finger to porter la main/le doigt à [mouth] ;3 ( cause to be or do) mettre [person] ; to put sb in prison/on a diet mettre qn en prison/au régime ; to put sb on the train mettre qn dans le train ; to put sb in goal/in defence GB mettre qn dans les buts/en défense ; to put sb in a bad mood/in an awkward position mettre qn de mauvaise humeur/dans une situation délicate ; to put sb to work mettre qn au travail ; to put sb to mending/washing sth faire réparer/laver qch à qn ;4 (devote, invest) to put money/energy into sth investir de l'argent/son énergie dans qch ; if you put some effort into your work, you will improve si tu fais des efforts, ton travail sera meilleur ; to put a lot into s'engager à fond pour [work, project] ; sacrifier beaucoup à [marriage] ; to put a lot of effort into sth faire beaucoup d'efforts pour qch ; she puts a lot of herself into her novels il y a beaucoup d'éléments autobiographiques dans ses romans ;5 ( add) to put sth towards mettre qch pour [holiday, gift, fund] ; put it towards some new clothes dépense-le en nouveaux vêtements ; to put tax/duty on sth taxer/imposer qch ; to put a penny on income tax GB augmenter d'un pourcent l'impôt sur le revenu ;6 ( express) how would you put that in French? comment dirait-on ça en français? ; how can I put it? comment dirai-je? ; it was-how can I put it-unusual c'était-comment dire-original ; that's one way of putting it! iron on peut le dire comme ça! ; as Sartre puts it comme le dit Sartre ; to put it simply pour le dire simplement ; to put it bluntly pour parler franchement ; let me put it another way laissez-moi m'exprimer différemment ; that was very well ou nicely put c'était très bien tourné ; to put one's feelings/one's anger into words trouver les mots pour exprimer ses sentiments/sa colère ; to put sth in writing mettre qch par écrit ;7 ( offer for consideration) présenter [argument, point of view, proposal] ; to put sth to soumettre qch à [meeting, conference, board] ; to put sth to the vote mettre qch au vote ; I put it to you that Jur j'ai la présomption que ;8 (rate, rank) placer ; where would you put it on a scale of one to ten? où est-ce que tu placerais cela sur une échelle allant de un à dix? ; to put sb in the top rank of artists placer qn au premier rang des artistes ; I put a sense of humour before good looks je place le sens de l'humour avant la beauté ; I put a sense of humour first pour moi le plus important c'est le sens de l'humour ; to put children/safety first faire passer les enfants/la sécurité avant tout ; to put one's family before everything faire passer sa famille avant tout ;9 ( estimate) to put sth at évaluer qch à [sum] ; to put the value of sth at estimer la valeur de qch à [sum] ; I'd put him at about 40 je lui donnerais à peu près 40 ans ;10 Sport lancer [shot] ;C v refl ( p prés - tt- ; prét, pp put) to put oneself in a strong position/in sb's place se mettre dans une position de force/à la place de qn.I didn't know where to put myself je ne savais pas où me mettre ; I wouldn't put it past him! je ne pense pas que ça le gênerait! (to do de faire) ; I wouldn't put anything past her! je la crois capable de tout! ; put it there ○ ! ( invitation to shake hands) tope là! ; to put it about a bit ◑ péj coucher à droite et à gauche ◑ ; to put one over ou across GB on sb ○ faire marcher qn ○.■ put about:▶ put [sth] about, put about [sth]1 ( spread) faire circuler [rumour, gossip, story] ; to put (it) about that faire courir le bruit que ; it is being put about that le bruit court que ;2 Naut faire virer de bord [vessel].■ put across:▶ put across [sth], put [sth] across communiquer [idea, message, concept, case, point of view] ; mettre [qch] en valeur [personality] ; to put oneself across se mettre en valeur.■ put aside:▶ put aside [sth], put [sth] aside mettre [qch] de côté [money, article, differences, divisions, mistrust].■ put away:▶ put away [sth], put [sth] away1 ( tidy away) ranger [toys, dishes] ;2 ( save) mettre [qch] de côté [money] ;▶ put away [sb] ○, put [sb] away ○1 ( in mental hospital) enfermer ; he had to be put away il a fallu l'enfermer ;2 ( in prison) boucler ○ [person] (for pour).■ put back:▶ put back [sth], put [sth] back3 retarder [clock, watch] ; remember to put your clocks back an hour n'oubliez pas de retarder votre pendule d'une heure ;4 ( delay) retarder [project, production, deliveries] (by de) ;5 ○ ( knock back) descendre ○ [drink, quantity].■ put by GB:▶ put [sth] by, put by [sth] mettre [qch] de côté [money] ; to have a bit (of money) put by avoir un peu d'argent de côté.■ put down:▶ put [sth] down, put down [sth]1 (on ground, table) poser [object, plane] (on sur) ; mettre [rat poison etc] ;2 ( suppress) réprimer [uprising, revolt, opposition] ;3 ( write down) mettre (par écrit) [date, time, name] ; put down whatever you like mets ce que tu veux ;4 ( ascribe) to put sth down to mettre qch sur le compte de [incompetence, human error etc] ; to put sth down to the fact that imputer qch au fait que ;6 Vet ( by injection) piquer ; ( by other method) abattre ; to have a dog put down faire piquer un chien ;7 (advance, deposit) to put down a deposit verser des arrhes ; to put £50 down on sth verser 50 livres d'arrhes sur qch ;8 (lay down, store) mettre [qch] en cave [wine] ; affiner [cheese] ;9 ( put on agenda) inscrire [qch] à l'ordre du jour [motion] ;▶ put [sb] down, put down [sb]2 ○ ( humiliate) rabaisser [person] ;4 (classify, count in) to put sb down as considérer qn comme [possibility, candidate, fool] ; I'd never have put you down as a Scotsman! je ne t'aurais jamais pris pour un Écossais! ; to put sb down for ( note as wanting or offering) compter [qch] pour qn [contribution] ; ( put on waiting list) inscrire qn sur la liste d'attente pour [school, club] ; put me down for a meal compte un repas pour moi ; to put sb down for £10 compter 10 livres pour qn ; to put sb down for three tickets réserver trois billets pour qn.▶ put forth [sth], put [sth] forth1 présenter [shoots, leaves, buds] ;2 fig émettre [idea, theory].■ put forward:▶ put forward [sth], put [sth] forward1 ( propose) avancer [idea, theory, name] ; soumettre [plan, proposal, suggestion] ; émettre [opinion] ;2 ( in time) avancer [meeting, date, clock] (by de ; to à) ; don't forget to put your clocks forward one hour n'oubliez pas d'avancer votre pendule d'une heure ;▶ put [sb] forward, put forward [sb] présenter la candidature de (for pour) ;▶ put sb forward as présenter qn comme [candidate] ; to put oneself forward présenter sa candidature, se présenter ; to put oneself forward as a candidate présenter sa candidature ; to put oneself forward for se présenter pour [post].■ put in:▶ put in1 [ship] faire escale (at à ; to dans ; for pour) ;2 ( apply) to put in for [person] postuler pour [job, promotion, rise] ; demander [transfer, overtime] ;▶ put in [sth], put [sth] in1 (fit, install) installer [central heating, shower, kitchen] ; to have sth put in faire installer qch ;2 ( make) faire [request, claim, offer, bid] ; to put in an application for déposer une demande de [visa, passport] ; poser sa candidature pour [job] ; to put in a protest protester ; to put in an appearance faire une apparition ;3 ( contribute) passer [time, hours, days] ; contribuer pour [sum, amount] ; they are each putting in £1 m chacun apporte une contribution d'un million de livres ; to put in a lot of time doing consacrer beaucoup de temps à faire ; to put in a good day's work avoir une bonne journée de travail ; to put in a lot of work se donner beaucoup de mal ; thank you for all the work you've put in merci pour tout le mal que tu t'es donné ;4 ( insert) mettre [paragraph, word, reference] ; to put in that mettre que ; to put in how/why expliquer comment/pourquoi ;5 ( elect) élire ; that puts the Conservatives in again les conservateurs ont donc été élus encore une fois ;▶ put [sb] in for présenter [qn] pour [exam, scholarship] ; poser la candidature de [qn] pour [promotion, job] ; recommander [qn] pour [prize, award] ; to put oneself in for poser sa candidature pour [job, promotion].■ put off:▶ put off from s'éloigner de [quay, jetty] ;▶ put off [sth], put [sth] off1 (delay, defer) remettre [qch] (à plus tard) [wedding, meeting] ; to put sth off until June/until after Christmas remettre qch à juin/à après Noël ; I should see a doctor, but I keep putting it off je devrais voir un médecin, mais je remets toujours ça à plus tard ; to put off visiting sb/doing one's homework remettre à plus tard une visite chez qn/ses devoirs ;▶ put off [sb], put [sb] off1 (fob off, postpone seeing) décommander [guest] ; dissuader [person] ; to put sb off coming with an excuse trouver une excuse pour dissuader qn de venir ; to be easily put off se décourager facilement ;2 ( repel) [appearance, smell, colour] dégoûter ; [manner, person] déconcerter ; to put sb off sth dégoûter qn de qch ; don't be put off by the colour-it tastes delicious! ne te laisse pas dégoûter par la couleur-c'est délicieux! ;3 GB ( distract) distraire ; stop trying to put me off! arrête de me distraire! ; you're putting me off my work tu me distrais de mon travail ;4 ( drop off) déposer [passenger].■ put on:▶ put on [sth], put [sth] on1 mettre [garment, hat, cream, lipstick] ;2 (switch on, operate) allumer [light, gas, radio, heating] ; mettre [record, tape, music] ; to put the kettle on mettre de l'eau à chauffer ; to put the brakes on freiner ;3 ( gain) prendre [weight, kilo] ;4 ( add) rajouter [extra duty, tax] ;5 ( produce) monter [play, exhibition] ;7 (lay on, offer) ajouter [extra train, bus service] ; proposer [meal, dish] ;8 ( put forward) avancer [clock] ;▶ put [sb] on2 ○ US faire marcher ○ [person] ;3 ( recommend) to put sb on to sth indiquer qch à qn ; who put you on to me? qui vous a envoyé à moi? ;■ put out:▶ put out1 Naut partir (from de) ; to put out to sea mettre à la mer ;2 ◑ US péj coucher avec n'importe qui ○ ;▶ put out [sth], put [sth] out2 ( extinguish) éteindre [fire, cigarette, candle, light] ;5 (make available, arrange) mettre [food, dishes, towels etc] ;6 ( sprout) déployer [shoot, bud, root] ;7 ( cause to be wrong) fausser [figure, estimate, result] ;8 ( dislocate) se démettre [shoulder, ankle] ;9 ( subcontract) confier [qch] en sous-traitance [work] (to à) ;▶ put [sb] out1 ( inconvenience) déranger ; to put oneself out se mettre en quatre ○ (to do pour faire) ; to put oneself out for sb se donner beaucoup de mal pour qn ; don't put yourself out for us ne vous dérangez pas pour nous ;2 ( annoy) contrarier ; he looked really put out il avait l'air vraiment contrarié ;3 ( evict) expulser.■ put over = put across.■ put through:▶ put [sth] through, put through [sth]1 ( implement) faire passer [reform, bill, amendment, plan, measure] ;2 Telecom ( transfer) passer [call] (to à) ; she put through a call from my husband elle m'a passé mon mari ○ ;▶ put [sb] through Telecom passer [caller] (to à) ; I'm just putting you through je vous le/la passe ; I was put through to another department on m'a passé un autre service.■ put together:▶ put [sb/sth] together, put together [sb/sth]1 ( assemble) assembler [pieces, parts] ; to put sth together again, to put sth back together reconstituer qch ; more/smarter than all the rest put together plus/plus intelligent que tous les autres réunis ;2 ( place together) mettre ensemble [animals, objects, people] ;3 ( form) former [coalition, partnership, group, team, consortium] ;4 (edit, make) constituer [file, portfolio, anthology] ; rédiger [newsletter, leaflet] ; établir [list] ; faire [film, programme, video] ;5 ( concoct) improviser [meal] ;■ put up:▶ put up2 to put up with ( tolerate) supporter [behaviour, person] ; to have a lot to put up with avoir beaucoup de choses à supporter ;▶ put up [sth] opposer [resistance] ; to put up a fight/struggle combattre ; to put up a good performance [team, competitor] bien se défendre ;▶ put [sth] up, put up [sth]1 ( raise) hisser [flag, sail] ; relever [hair] ; to put up one's hand/leg lever la main/la jambe ; put your hands up! ( in class) levez le doigt! ; put 'em up ○ ! ( to fight) bats-toi! ; ( to surrender) haut les mains! ;2 ( post up) mettre [sign, poster, notice, plaque, decorations] ; afficher [list] ; to put sth up on the wall/on the board afficher qch sur le mur/au tableau ;3 (build, erect) dresser [fence, barrier, tent] ; construire [building, memorial] ;4 (increase, raise) augmenter [rent, prices, tax] ; faire monter [temperature, pressure] ;5 ( provide) fournir [money, amount, percentage] (for pour ; to do pour faire) ;6 ( present) soumettre [proposal, argument] ; to put sth up for discussion soumettre qch à la discussion ;7 ( put in orbit) placer [qch] en orbite [satellite, probe] ;▶ put [sb] up, put up [sb]1 ( lodge) héberger ;2 ( as candidate) présenter [candidate] ; to put sb up for proposer qn comme [leader, chairman] ; proposer qn pour [promotion, position] ; to put oneself up for se proposer comme [chairman] ; se proposer pour [post] ;3 ( promote) faire passer [qn] au niveau supérieur [pupil] ; to be put up [pupil, team] monter (to dans) ;4 ( incite) to put sb up to sth/to doing pousser [qn] à/à faire ; somebody must have put her up to it quelqu'un a dû l'y pousser.■ put upon:▶ put upon [sb] abuser de [person] ; to be put upon se faire marcher sur les pieds ; to feel put upon avoir l'impression de se faire marcher sur les pieds ; I won't be put upon any more je ne me ferai plus jamais avoir ○. -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 form
I [fɔːm]1) (kind, manifestation) forma f.; (of taxation) sistema m.2) (document) modulo m., formulario m.3) (shape) forma f., aspetto m.4) (of athlete, horse) forma f., condizioni f.pl. fisiche6) (etiquette)it is bad form — non sta bene, non è educato
as a matter of form — pro forma, per pura formalità
7) BE scol. classe f.8) (set of words) formula f.9) ling. forma f.10) (bench) panca f., banco m.II 1. [fɔːm]1) (organize or create, constitute) formare [queue, circle]; formare, costituire [club, alliance, government, band]; allacciare [friendship, relationship]; formare [sentence, tense]2) (conceive) farsi [impression, opinion]; nutrire [ admiration]2.verbo intransitivo formarsi* * *I 1. [fo:m] noun1) ((a) shape; outward appearance: He saw a strange form in the darkness.)2) (a kind, type or variety: What form of ceremony usually takes place when someone gets a promotion?)3) (a document containing certain questions, the answers to which must be written on it: an application form.)4) (a fixed way of doing things: forms and ceremonies.)5) (a school class: He is in the sixth form.)2. verb1) (to make; to cause to take shape: They decided to form a drama group.)2) (to come into existence; to take shape: An idea slowly formed in his mind.)3) (to organize or arrange (oneself or other people) into a particular order: The women formed (themselves) into three groups.)4) (to be; to make up: These lectures form part of the medical course.)•- be in good form
- in the form of II [fo:m] noun(a long, usually wooden seat: The children were sitting on forms.)* * *I [fɔːm]1) (kind, manifestation) forma f.; (of taxation) sistema m.2) (document) modulo m., formulario m.3) (shape) forma f., aspetto m.4) (of athlete, horse) forma f., condizioni f.pl. fisiche6) (etiquette)it is bad form — non sta bene, non è educato
as a matter of form — pro forma, per pura formalità
7) BE scol. classe f.8) (set of words) formula f.9) ling. forma f.10) (bench) panca f., banco m.II 1. [fɔːm]1) (organize or create, constitute) formare [queue, circle]; formare, costituire [club, alliance, government, band]; allacciare [friendship, relationship]; formare [sentence, tense]2) (conceive) farsi [impression, opinion]; nutrire [ admiration]2.verbo intransitivo formarsi -
14 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
15 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
16 PP
1) Общая лексика: project participant2) Компьютерная техника: Parallel Port, Post Processing, Presentation Position, Pretty Print, Printed Page, Processing Problem, Programming Project, Prolog Profile, Pure Perl3) Биология: pyrophosphate4) Медицина: pulse pressure5) Американизм: Policy Procedure, Postage Paid6) Спорт: Possible Points, Power Play, Power Points7) Латинский язык: Pater Patriae8) Военный термин: Physical Plant, Preprogramed, Princess Pat's, paper play, passage point, pay period, percussion primer, personnel property, petrol point, pickup point, picrate powder, pilotless plane, pinpoint, planning purpose, power plant, present position, principle point, private property, procurement plan, production phase, progress payments, project proposal, promotion pamphlet, propulsion power, provisioning procedures, purchased parts9) Техника: packet-by-packet, partial pay, peak-to-peak, per procurationem, per pro, phosphoroprotein, physical protection, pilot plan, pilot production, plasma physics, plate pulse, power package, preprocessor, preset parameter, pressure part, pressure pickup, pressure pipe, pressure port, primary pressure, pulse pair10) Сельское хозяйство: Pig Powder, Potbelly Pig11) Шутливое выражение: Precious Piggy12) Религия: Papa Pontifex, Pope And Pontiff13) Юридический термин: Private Person, Protected Person, Psychopathic Personality14) Экономика: per pro15) Фармакология: procaine penicillin16) Биржевой термин: Percentage Point, Percentage Points17) Кино: Promotes Promiscuity18) Музыка: Pianissimo19) Политика: Papua New Guinea, Peace Party, People's Party, Peoples Party, Political Party20) Телекоммуникации: Payload Pointer21) Сокращение: Parcel Post, Pay Period (MODS report abbreviation), Petroleum Point, Point-to-Point, Primary Point, panel point, past participle, peak to peak, piping, present participle, Post Pay (payphone)22) Текстиль: Pocket Pair23) Физика: Physical Principle24) Физиология: Positive Pressure, Post Partum, Postprandial, Postpartum, Presenting Problem, Private Physician25) Электроника: Positive Pulse, Propagation Prediction26) Вычислительная техника: Pre-Processor, physical plane, pilot punch, Physical Plane (IN), Physical Partition (LVM), Post Pay (payphone, Telephony), (pages) страницы27) Нефть: production payment, pulled pipe, pump pressure, натянутая труба, оплата за продукцию (production payment), поднятая труба (pulled pipe), payback period28) Социология: Планирование рождаемости ( Planned Parenthood)29) Транспорт: Length between Perpendiculars30) Пищевая промышленность: Peak Picking31) Воздухоплавание: Plane Parallel32) Парфюмерия: полипропилен33) Фирменный знак: Parsons, Phillips Perron, Protein Protein, Pulp And Paper34) СМИ: Printers Proof, Published Play, Publisher Or Publishers35) Деловая лексика: Principal Part, Professional Practice, Published Price36) Нефтепромысловый: pore pressure37) Образование: Pet Pals38) Инвестиции: patent pending, plant patent39) Сетевые технологии: peripheral processor, периферийный процессор40) Полимеры: peak power, polypropylene, porous by precipitator, pre-primed, pressure-proof41) Автоматика: pitch point, postprocessor42) Сахалин Ю: propane43) Химическое оружие: Process Procedure44) Расширение файла: Parallel Processor45) Нефть и газ: pour point46) Электротехника: push-pull47) Общественная организация: Pet Partners48) Должность: Parish Priest49) Чат: Practically Perfect, Pretty Pathetic50) НАСА: Post Pass51) Единицы измерений: Page Or Pages, Per Particle, Per Person52) Международная торговля: Purchase Price -
17 Pp
1) Общая лексика: project participant2) Компьютерная техника: Parallel Port, Post Processing, Presentation Position, Pretty Print, Printed Page, Processing Problem, Programming Project, Prolog Profile, Pure Perl3) Биология: pyrophosphate4) Медицина: pulse pressure5) Американизм: Policy Procedure, Postage Paid6) Спорт: Possible Points, Power Play, Power Points7) Латинский язык: Pater Patriae8) Военный термин: Physical Plant, Preprogramed, Princess Pat's, paper play, passage point, pay period, percussion primer, personnel property, petrol point, pickup point, picrate powder, pilotless plane, pinpoint, planning purpose, power plant, present position, principle point, private property, procurement plan, production phase, progress payments, project proposal, promotion pamphlet, propulsion power, provisioning procedures, purchased parts9) Техника: packet-by-packet, partial pay, peak-to-peak, per procurationem, per pro, phosphoroprotein, physical protection, pilot plan, pilot production, plasma physics, plate pulse, power package, preprocessor, preset parameter, pressure part, pressure pickup, pressure pipe, pressure port, primary pressure, pulse pair10) Сельское хозяйство: Pig Powder, Potbelly Pig11) Шутливое выражение: Precious Piggy12) Религия: Papa Pontifex, Pope And Pontiff13) Юридический термин: Private Person, Protected Person, Psychopathic Personality14) Экономика: per pro15) Фармакология: procaine penicillin16) Биржевой термин: Percentage Point, Percentage Points17) Кино: Promotes Promiscuity18) Музыка: Pianissimo19) Политика: Papua New Guinea, Peace Party, People's Party, Peoples Party, Political Party20) Телекоммуникации: Payload Pointer21) Сокращение: Parcel Post, Pay Period (MODS report abbreviation), Petroleum Point, Point-to-Point, Primary Point, panel point, past participle, peak to peak, piping, present participle, Post Pay (payphone)22) Текстиль: Pocket Pair23) Физика: Physical Principle24) Физиология: Positive Pressure, Post Partum, Postprandial, Postpartum, Presenting Problem, Private Physician25) Электроника: Positive Pulse, Propagation Prediction26) Вычислительная техника: Pre-Processor, physical plane, pilot punch, Physical Plane (IN), Physical Partition (LVM), Post Pay (payphone, Telephony), (pages) страницы27) Нефть: production payment, pulled pipe, pump pressure, натянутая труба, оплата за продукцию (production payment), поднятая труба (pulled pipe), payback period28) Социология: Планирование рождаемости ( Planned Parenthood)29) Транспорт: Length between Perpendiculars30) Пищевая промышленность: Peak Picking31) Воздухоплавание: Plane Parallel32) Парфюмерия: полипропилен33) Фирменный знак: Parsons, Phillips Perron, Protein Protein, Pulp And Paper34) СМИ: Printers Proof, Published Play, Publisher Or Publishers35) Деловая лексика: Principal Part, Professional Practice, Published Price36) Нефтепромысловый: pore pressure37) Образование: Pet Pals38) Инвестиции: patent pending, plant patent39) Сетевые технологии: peripheral processor, периферийный процессор40) Полимеры: peak power, polypropylene, porous by precipitator, pre-primed, pressure-proof41) Автоматика: pitch point, postprocessor42) Сахалин Ю: propane43) Химическое оружие: Process Procedure44) Расширение файла: Parallel Processor45) Нефть и газ: pour point46) Электротехника: push-pull47) Общественная организация: Pet Partners48) Должность: Parish Priest49) Чат: Practically Perfect, Pretty Pathetic50) НАСА: Post Pass51) Единицы измерений: Page Or Pages, Per Particle, Per Person52) Международная торговля: Purchase Price -
18 pp
1) Общая лексика: project participant2) Компьютерная техника: Parallel Port, Post Processing, Presentation Position, Pretty Print, Printed Page, Processing Problem, Programming Project, Prolog Profile, Pure Perl3) Биология: pyrophosphate4) Медицина: pulse pressure5) Американизм: Policy Procedure, Postage Paid6) Спорт: Possible Points, Power Play, Power Points7) Латинский язык: Pater Patriae8) Военный термин: Physical Plant, Preprogramed, Princess Pat's, paper play, passage point, pay period, percussion primer, personnel property, petrol point, pickup point, picrate powder, pilotless plane, pinpoint, planning purpose, power plant, present position, principle point, private property, procurement plan, production phase, progress payments, project proposal, promotion pamphlet, propulsion power, provisioning procedures, purchased parts9) Техника: packet-by-packet, partial pay, peak-to-peak, per procurationem, per pro, phosphoroprotein, physical protection, pilot plan, pilot production, plasma physics, plate pulse, power package, preprocessor, preset parameter, pressure part, pressure pickup, pressure pipe, pressure port, primary pressure, pulse pair10) Сельское хозяйство: Pig Powder, Potbelly Pig11) Шутливое выражение: Precious Piggy12) Религия: Papa Pontifex, Pope And Pontiff13) Юридический термин: Private Person, Protected Person, Psychopathic Personality14) Экономика: per pro15) Фармакология: procaine penicillin16) Биржевой термин: Percentage Point, Percentage Points17) Кино: Promotes Promiscuity18) Музыка: Pianissimo19) Политика: Papua New Guinea, Peace Party, People's Party, Peoples Party, Political Party20) Телекоммуникации: Payload Pointer21) Сокращение: Parcel Post, Pay Period (MODS report abbreviation), Petroleum Point, Point-to-Point, Primary Point, panel point, past participle, peak to peak, piping, present participle, Post Pay (payphone)22) Текстиль: Pocket Pair23) Физика: Physical Principle24) Физиология: Positive Pressure, Post Partum, Postprandial, Postpartum, Presenting Problem, Private Physician25) Электроника: Positive Pulse, Propagation Prediction26) Вычислительная техника: Pre-Processor, physical plane, pilot punch, Physical Plane (IN), Physical Partition (LVM), Post Pay (payphone, Telephony), (pages) страницы27) Нефть: production payment, pulled pipe, pump pressure, натянутая труба, оплата за продукцию (production payment), поднятая труба (pulled pipe), payback period28) Социология: Планирование рождаемости ( Planned Parenthood)29) Транспорт: Length between Perpendiculars30) Пищевая промышленность: Peak Picking31) Воздухоплавание: Plane Parallel32) Парфюмерия: полипропилен33) Фирменный знак: Parsons, Phillips Perron, Protein Protein, Pulp And Paper34) СМИ: Printers Proof, Published Play, Publisher Or Publishers35) Деловая лексика: Principal Part, Professional Practice, Published Price36) Нефтепромысловый: pore pressure37) Образование: Pet Pals38) Инвестиции: patent pending, plant patent39) Сетевые технологии: peripheral processor, периферийный процессор40) Полимеры: peak power, polypropylene, porous by precipitator, pre-primed, pressure-proof41) Автоматика: pitch point, postprocessor42) Сахалин Ю: propane43) Химическое оружие: Process Procedure44) Расширение файла: Parallel Processor45) Нефть и газ: pour point46) Электротехника: push-pull47) Общественная организация: Pet Partners48) Должность: Parish Priest49) Чат: Practically Perfect, Pretty Pathetic50) НАСА: Post Pass51) Единицы измерений: Page Or Pages, Per Particle, Per Person52) Международная торговля: Purchase Price -
19 fair-play
Fait d'agir selon des considérations éthiques telles que le rejet du principe de victoire sportive à tout prix, la promotion de l'intégrité et de l'égalité des chances pour tous les compétiteurs, le respect de la personnalité, et la reconnaissance de la valeur de toutes les personnes impliquées dans un événement sportif.♦ Promouvoir le football dans un esprit de fair-play; respecter les principes de la loyauté, de l'intégrité et de l'esprit sportif en tant qu'expression du fair-play.A way of acting according to ethical principles which, in particular, oppose the concept of sporting success at any price, promote integrity and equal opportunities for all competitors, and emphasise respect of the personality and the dignity of everyone involved in a sporting event.♦ To promote football in a spirit of fair play; to observe the principles of loyalty, integrity and sportsmanship in accordance with the principles of fair play. -
20 Gomes da Costa, Manuel de Oliveira
(1863-1929)Marshal of the Portuguese Army, commander of Portugal's forces in Flanders in World War I, and leader of the military coup that overthrew the First Republic in May 1926. Trained at the Military College, Gomes da Costa rose from the rank of private to general during the period 1883-1917. His career began with important colonial service in Portuguese India and Mozambique in suppressing insurgencies in the 1890s. He served with Mousinho de Albuquerque in the Gaza campaigns (1896-97), in Mozambique, and later in Angola and São Tomé. His most notable service was in Portugal's intervention in World War I as he helped organize the first brigade and commanded the first division of Portugal's Expeditionary Corps (CEP), which entered combat on the western front in May 1917. For his role in the battle of Lys, in April 1918, when German forces badly mauled the Portuguese sector, Gomes da Costa was decorated by Portugal with the Tower and Sword medal. During the latter part of the First Republic, he was dispatched to the colonies on missions to divert him from domestic politics, since he had joined the Reformist Party (PR).As the most senior and best-known career army officer, Gomes da Costa was invited by former CEP comrades to join in military conspiracies to overthrow the democrat-dominated First Republic. On 28 May 1926, in Braga, he launched the military coup with the pronouncement "To Arms, Portugal!" The general's famous name and forceful personality gave the military movement the necessary prestige and won public opinion's confidence for the political moment. Gomes da Costa, however, was not suited for political maneuvering and administrative efficiency and, on 9 July 1926, he was dismissed as minister of war by other generals, including future president Óscar Carmona, and then exiled to the Azores. For political effect and as a consolation prize to the leader whose individual daring had helped create the abertura (opening) that allowed the coup to succeed, the military dictatorship honored Gomes da Costa, even in exile, with promotion to marshal of the army. In ill health on his return from the isolated Azores in late 1927, he died less than two years later in Lisbon. There is a statue of Gomes da Costa in a square in Braga, designed by Barata Feyo, which honors the general of the Twenty- eighth of May coup d'etat.Historical dictionary of Portugal > Gomes da Costa, Manuel de Oliveira
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